UP Sports Policy 2023 — Incentive Assistance

The Uttar Pradesh Sports Policy, 2023 is broader than a typical industrial incentive policy — it spans athlete development, welfare, and infrastructure. It is administered by the Sports Department through the Directorate of Sports. For private investors and businesses specifically, the relevant part is support for sports infrastructure development, academies, stadiums, and sports goods manufacturing.

Key incentives for private investors

• Land facilitation: for sports infrastructure, academy, and stadium projects
• Capital support: for sports infrastructure development
• PPP model: enables private operation and maintenance of state sports infrastructure (stadiums)
• Sports goods manufacturing: covered as an industrial activity, with Meerut — the state's sports goods cluster — the principal beneficiary

Who it's for

• Developers of private sports academies, training infrastructure, and stadiums
• Sports goods manufacturers, particularly in and around Meerut
• Operators interested in the PPP model for existing state sports infrastructure

Private academy and sports infrastructure investment tends to serve the NCR catchment area; sports goods manufacturing itself is concentrated in Meerut.

How we help

• Confirming which track your project fits under — infrastructure/academy development, sports goods manufacturing, or PPP stadium operation, since each has a different process
• Checking overlap with UP's general MSME/industrial incentive policies if you're a sports goods manufacturer, since manufacturing units can sometimes qualify under more than one
• Preparing your application for the Sports Department / Directorate of Sports

Message us your project type (infrastructure, manufacturing, or PPP operation) and location, and we'll tell you — free of charge — whether you qualify and what the next step looks like.